al Masar Leasing and Investment

Identity

This was designed for a new company entering Kuwait’s property leasing and investment market.

The wordmark combines the company name in Arabic and English. The typography was chosen to suggest tall buildings.

The name al Masar roughly translates to “the path of an orbit”. The orange graphic is based on traditional Arab geometric art, but features ellipses to suggest orbital paths, the overall shape and colour suggesting the sun over a city skyline. Together these imply modernity with deference to traditional values (an important attribute in the Gulf Region marketplace).