al Masar Leasing and Investment

Identity

This was designed for a new company entering Kuwait’s leasing and property investment market.

The wordmark combines the company name in Arabic and English. The name al Masar roughly translates to “the path of an orbit”; the orange graphic is fashioned after traditional Arab geometric art, but features ellipses to suggest orbital paths. Together these imply modernity with deference to traditional values (an important attribute in the Gulf Region marketplace).